Canada Basketball Ain’t #SoSorry (Video)

Basketball fever in Canada is already red-hot, with more and more Canadian players entering the NBA and WNBA, increased participation at youth levels, and the Raptors recent playoff success.

Though the Canada’s tendency to politely over-apologize off the court, on the court you better believe we’re not sorry about any of it.

Canada Basketball recently released “Sorry” – a PSA that celebrates 125 years of basketball in Canada. And it’s good. Real good.

The spot is littered with familiar faces and Canadian basketball powerhouses, including: Raptors Point Guard Cory Joseph, 2x NBA MVP Steve Nash, 2015 2x Gold Medalists Kia Nurse, Tamara Tatham and Miah-Marie Langlois, members of the 2016 Rio Paralympic Wheel Chair Team; and recent NBA 7th overall draft pick Jamal Murray.

“Canada has a rich history of basketball, beginning with its creation 125 years ago by Dr. James Naismith – a Canadian,” said Michele O’Keefe, President & CEO of Canada Basketball. “As we continue to see the game and our athletes flourish, from the grassroots to the world stage, we’re excited to connect Canadians with Canada Basketball.”

Produced with the help of SapientNitro and OPC, the spot is already making waves.

“We’re in the midst of a basketball moment in this country, so we really wanted to push Canada Basketball into the conversation and create a movement in a confident but quintessentially Canadian way,” said Chad Borlase, Creative Director at SapientNitro.

Disclaimer: Steve Nash Youth Basketball [SNYB] is the official grassroots youth development program of Canada Basketball. 

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